Hamptons Luxury Homes Launches a
New Sales Program, Prudential Douglas Elliman Real Estate is
first on board
Structured Sales Program Offers Additional Opportunities for
Agent Referral Fees
May Provide Benchmark Standard for Others throughout USBridgehampton,
NY
2/20/07) – Hamptons Luxury Homes (OTCBB:HLXH),
a nationally recognized and award-winning luxury homebuilder
of custom estate
homes, today announced that it has launched a unique formal
sales program by executing a definitive agreement with Prudential
Douglas
Elliman Real Estate in New York.
The Referral Agreement is designed to enable real estate
agents of the firm to provide specific referrals of clients
to Hamptons
Luxury Homes, and receive a fully disclosed fee on those
referrals.
“This is a first-ever formal sales program implemented
in the Hamptons,” said Roy Dalene, president of Hamptons
Luxury Homes. “Our initial thought was to create our
own in house commission based sales staff, however real estate
agents who
are working with their customers are the ones who will know
immediately if a client is considering building, renovating,
altering or
repairing a home. In the past, we have received many leads
through agents. It just seems fair – and a very good
business move – to
compensate agents for these referrals and fully disclose
this compensation. We believe that this model could be replicated
nationwide.”
“We have an excellent working relationship with several
Prudential Douglas Elliman brokers in the Hamptons for many
years and
we are very pleased that they were the first real estate firm to
sign on with us.”
“It’s a win-win situation,” said Paul Brennan, Senior
Vice President, Hampton’s Regional Manager of Prudential
Douglas Elliman Real Estate, the largest residential real estate
firm in New York. “Our agents win because they have an
opportunity to increase their income and Hamptons Luxury Homes
and its award-winning subsidiary, Telemark, wins with the increased
sales leads that can be generated by our agents. We are both
working with similar clientele – the ultra-wealthy
customer who is quite discerning.”
Through this new program, Prudential Douglas Elliman Real
Estate agents have the opportunity to introduce Hamptons
Luxury Homes
services to their clients who may be considering the following:
• building, renovating, altering or repairing a home
• in need of property maintenance
• in need of a property manager
• custom millwork
Additionally, Hamptons Luxury Homes provides sales support
to the real estate agent. “For example, if an agent has a
client who is considering purchasing a home and wants to determine
the cost for alterations or repairs, we will perform an evaluation
and create a preliminary budget for that client free of charge.
The agent then rolls the cost of repairs or alterations into
the sales of the home and adds his or her commission on a fully
disclosed basis,” explains Dalene. He added that Hamptons
Luxury Homes is also able to determine the cost of a project
and add a line item for a sales commission as agreed by the
agent, thereby fulfilling any disclosure requirements that
are required.
“Because of the nature of our business, coupled with
the agent’s
personal relationship with clients, we believe we can provide
that agent with even more tools to offer the best possible
service to his or her client,” said Dalene.
He notes that Hamptons Luxury Homes can also provide benefits
to agents’ clients from their expertise and reputation
for fine quality work for a completed project that is far easier
to sell. “We have the ability to work with a real estate
agent’s client that may want to be involved in a speculative
building project by structuring a joint venture that includes
both the real estate agent’s participation or a referral
fee structure as a part of that agreement, while maintaining
disclosure requirements.
Dalene believes this is the first time that a builder such
as Hamptons Luxury Homes, Inc. has established a structured
program
of referrals for real estate agents’ and the opportunity
for participation in business. “We think that this program
is something that can be replicated nationwide in certain markets,” he
said, noting that the primary reason it can be successful is
the reputation of both Telemark (the company’s subsidiary)
and the Prudential Douglas Elliman Real Estate firm. “Our
premiere reputations in our market are such that we share clientele.
As a result, what we are doing has one beneficiary in mind – the
respective client.”
About Hamptons Luxury Homes
Hamptons Luxury Homes (www.hlxhomes.com) is a regional homebuilder
of custom estate homes with operations in Bridgehampton,
New York. Founded in 1978 Hamptons Luxury Homes is a nationally
recognized and award building luxury homebuilder. Awarded “Custom
Builder of the Year” by Custom Builder Magazine in
1998, the Company maintains an industry leading reputation
for construction
of luxury vacation homes from foundation to completion,
with values ranging up to $50 million. Hamptons Luxury
Homes combines
the most innovative methods of ultra-high quality materials
with superb old-world craftsmanship to create the ultimate
in luxury
homes with outstanding aesthetic appeal. Already a recognized
and well-established entity in the exclusive environs of
Southampton, New York (through its Telemark subsidiary),
the firm plans
to expand into similar luxury markets in the United States.
Certain statements in this news release may contain forward-looking
information with the meaning of Rule 175 under the Securities
Act of 1933 and Rule 3B-6 under the Securities Exchange
Act of 1934, and are subject to the safe harbor created
by those
rules.
All statements, other than statements of fact, included
in this release, including without limitation, statements
regarding
the
potential future plans and objectives of the Corporation,
are forward-looking statements that involve risks and
uncertainties. There can be no assurance that such statements
will prove
to
be accurate and actual results and future events could
differ materially from those anticipated in such statements. |